Linda Werner & Associates, Inc.

Marketing Manager IV

OR, USPosted 24 days ago

Job Description

We are seeking an experienced Marketing Manager to build and scale the systems, standards, and workflows that enable messaging and positioning to be used consistently across a large, complex marketing organization.

This role sits at the intersection of marketing strategy, systems design, AI enablement, and cross functional collaboration. You will translate positioning strategy into practical, reusable frameworks, documentation, enablement resources, and measurement systems that help teams move faster while maintaining consistency and quality.

This is not a traditional content production or campaign management role. The focus is on building the infrastructure that allows marketing and messaging to scale.

Key Responsibilities

Messaging Systems and Architecture

  • Own the structure, templates, standards, and lifecycle of core messaging documentation
  • Build scalable messaging frameworks that serve as reliable sources of truth across teams
  • Establish standards for messaging components, metadata, tagging, versioning, and usage
  • Ensure messaging resources are modular, reusable, and structured for AI enabled workflows
  • Partner with positioning and strategy leads to translate strategic direction into practical frameworks

Marketing Enablement

  • Design and standardize go to market enablement frameworks across product portfolios and key initiatives
  • Define reusable components including pitch frameworks, proof points, messaging guidance, and usage standards
  • Establish clear guidance around messaging that must remain consistent versus messaging that can be adapted for specific audiences or channels
  • Help downstream marketing teams adopt and effectively use established messaging systems

AI Enablement and Scale

  • Develop AI ready workflows that reinforce messaging standards and guardrails
  • Use AI to improve the speed, scalability, reuse, and consistency of marketing workflows
  • Partner with technical and engineering teams to help build and

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