Marketing Director

POSITION SUMMARY

The Marketing Director is responsible for planning and end-to-end execution of marketing, advertising and promotional campaigns. This position ensures that marketing efforts align to the following business objectives (1) increasing sales, (2) lead generation, (3) improving organic product and SEO ranking (4) driving brand awareness and engagement (5) increased website and Amazon store traffic.

This position works closely with their supervisor and Director of Finance to oversees paid social strategies, budget allocation, and campaign performance across Meta platforms (Facebook, Instagram, YouTube) with the primary goal to drive scalable revenue, maximize return on ad spend (ROAS), and align ad operations with broader business objectives.

This position must have core competence in be the HubSpot Administrator.

excellent planning, the ability to architect, develop, oversee and ensure excellent project management a strategic 12-month campaign calendar mapping out all your promotions, content, and advertising efforts that is synchronized various channels (social media, email, and paid ads) so they align with major business goals, seasonal events, and specific product launches.

The Marketing Manager must demonstrate competence in Amazon Vendor Central with a focus on driving profitable sales growth, managing advertising budgets, optimizing the digital shelf (A+ Content), and negotiating term, such as Co-Op fees and margin, with Amazon Vendor Managers.

This is an onsite position. There is no option for remote or hybrid work.

PRIMARY DUTIES & RESPONSIBILITES INCLUDE

Plans, designs, implement and project manages marketing campaign strategy

• Responsible for implementation of a high-performing marketing strategy to improve business performance across on and offline channels
• Works closely with sales, publishing, program and business development to set strategy, design and implement proactive, goal driven marketing c