Seqera
Marketing Director
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Job Description
About the role
We are seeking a Director of Marketing to lead and scale Seqera’s demand generation and deal support engine as we enter our next stage of growth.
This is a player–coach role for a hands-on marketing leader who thrives in a growth-stage environment. You will work closely with Sales, RevOps, Product, and Customer Experience teams to define how marketing drives growth at Seqera. This is not a “set strategy and delegate” role. We are looking for someone who enjoys rolling up their sleeves, testing ideas and iterating quickly, learning from data, and continuously improving how we go-to-market.
*This role is available across EST and UK timezones.*
What You'll Do
You will own Seqera’s demand generation & performance marketing efforts end-to-end, from acquisition through pipeline creation and acceleration, with clear accountability for outcomes.
* Own demand generation and pipeline impact
Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+). * Be a player–coach
Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team. * Build and scale the demand engine
Design repeatable, multi-channel programs that compound over time. Balance short-term pipeline needs with long-term growth investments. * Optimize website and email programs
Lead website strategy, conversion rate optimization, and user experience improvements. Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities. * Own events as a core demand channel
Plan and execute an integrated events strategy inc
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