Marketing Coordinator

Blue Star Benefits is hiring a part-time Marketing Coordinator to own how clients and prospects hear from us, and fill our calendar with qualified leads.

About Blue Star Benefits

Blue Star Benefits is a Kansas City–area health insurance and benefits agency. For years we have helped families, individuals and employers find the right health, dental, life and Medicare coverage. Our clients stay because we know them and pick up the phone. We are a small team, so your work will be seen and will matter.

Why this role exists

Our service is strong, but our voice has gone quiet. We need one person who wakes up owning marketing: keeping current clients engaged, telling our story in the community and online, and turning that attention into conversations for our sales lead. You will build this function largely from scratch, with real support and the room to try things.

What you'll do

Your job is to generate qualified leads and hand them to Colin, who meets with prospects and closes. You own the marketing; you do not carry a sales quota.

• Client touchpoints: Run seasonal check-ins with existing clients and accounts, such as fall and new-year outreach.
• Campaigns: Plan and run targeted campaigns, including employer group renewal reminders, policy upsell outreach and a direct-mail postcard campaign with a QR-code call to action.
• Content: Create short-form video and social content (YouTube, TikTok, LinkedIn, Facebook) and a quarterly newsletter on what's changing in health insurance.
• CRM: Help stand up and maintain HubSpot. Keep contacts, campaigns and lead handoffs clean and tracked.
• Website: Partner with our web designer to refresh the site and keep it current.
• Community: Represent Blue Star at local events and in the community.
• Listening: Survey clients to uncover needs they haven't voiced, and feed what you learn back to the team.
• Reporting: Report monthly on what you ran, what it cost and which leads it produced.

What you bring

*Must-haves*

• Experience in health, life or dental insurance. A license is not required.
• Hands-on modern marketing experience, including HubSpot or a similar CRM, plus short-form video and social content.
• A track record of marketing goals you set and the results you drove, with numbers you can share.
• A personable, presentable style; you're comfortable as the friendly face of the company in the community.
• A proactive streak: you see the next step, propose it and check in before acting.

*Nice-to-haves*

• Experience with Blue Cross Blue Shield of Kansas City.
• Experience running client surveys or interviews.
• Direct-mail or email campaign experience.

How to apply

Send your resume and a short note about one marketing campaign you ran: the goal, what you did and what happened. A link to content you've created is a plus.

Pay: $25.00 - $40.00 per hour

Expected hours: 10.0 – 20.0 per week

Work Location: Hybrid remote in Overland Park, KS 66212