Content & Growth Marketing Manager - Main Line Parent, Philadelphia Family, Bucks County Parent

Family Focus Media has spent more than 16 years building trusted local media for Greater Philadelphia families and the businesses and nonprofits that serve them through Main Line Parent, Philadelphia Family, and Bucks County Parent. We’re looking for a strategic, data-minded marketer to help shape our 2027 growth plan and turn performance data into clear decisions across our three community brands.

To Apply

Priority consideration will be given to candidates who submit their resume with a short cover letter addressed to Founder and CEO Sarah Bond that includes:

• Why you want to join our team
• Your connection to our mission of building community
• An example of how you used data to improve marketing results.
• Your location around the Greater Philadelphia Area

Key Responsibilities

• Analytics and insight: Monthly and quarterly reporting across web, email, and social, with period-over-period comparisons and specific recommendations. Not just what happened, but what we should do next.
• Email growth: List growth, segmentation, and engagement across our reader newsletters, including lead magnets that bring new families into our communities.
• SEO and GEO: Identifying content gaps, improving existing pages, and strengthening how our brands appear in search and AI-generated answers.
• Social strategy: Planning and measuring social content that grows reach and drives readers to owned channels.
• Client marketing results: Helping package and report on campaigns so clients can see the value of working with us.
• Content planning: Partnering with team on a content calendar tied to clear goals for both readers and sponsors.

Position Overview

• Independent contractor role (1099)
• 20 hours per week
• Flexible schedule with hybrid work arrangement
• Must be local to Greater Philadelphia area

Required Qualifications

• 3 to 5+ years in digital, content, or growth marketing
• Hands-on experience with GA4 and Google Search Console; Looker Studio a plus
• Proficiency in Mailchimp, including segmentation, automations, and performance reporting
• A track record of growing an email list, organic traffic, or social reach, with results you can share
• Ability to turn data into clear, prioritized recommendations for non-technical colleagues
• Working knowledge of SEO best practices and how AI search is changing discovery
• Proficiency in WordPress and Meta Business Suite
• Strong writing skills and excellent project management

Ideal Candidate Qualities

• Understanding of Greater Philadelphia’s urban and suburban family communities
• Experience in media, publishing, or membership-based organizations
• Passion for local business and community building
• Self-directed, curious, and comfortable working independently

About Our Publications

Main Line Parent, Philadelphia Family, and Bucks County Parent are the Delaware Valley's premier family lifestyle brands. We connect local families with trusted resources, exceptional experiences, and a vibrant community of family-focused businesses and organizations. Get to know us more at familyfocus.org/about.

Job Type: Part-time

Pay: $18.00 per hour

Work Location: Hybrid remote in Narberth, PA 19072