Marketing and Customer Relationship Management Strategist

How to Apply

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A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Job Summary

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Department Summary

Student Life Communications, Marketing & Design (CMD) at the University of Michigan is a multidisciplinary team of marketing and communication professionals. Together, we create cutting-edge experiences and student engagement that brings the Student Life story and brand to life. You can learn more about Student Life here.

Position Summary

The Marketing and Customer Relationship Management (CRM) Strategist reports to the Associate Director of Marketing. You will develop, implement, and optimize marketing projects in Student Life with an emphasis on digital and email campaigns. We are looking for a blend of strategic marketing insight and technical expertise, helping you simultaneously support division-wide marketing initiatives and lead our Customer Relationship Management (CRM) and email strategies. You will translate strategic marketing goals into applicable plans and deliver personalized, data-informed audience journeys using Salesforce Marketing Cloud. In partnership with colleagues across the division, you will also contribute to special projects, cross-functional workgroups, and committee projects that enhance student engagement and support the student experience at Michigan. Review the full job description here.

Responsibilities

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Marketing Strategy (40%)

• Translate goals into concise marketing plans to guide designers, copywriters, and multimedia teams.
• Meet regularly with partners throughout the department to identify and discuss marketing needs, opportunities, review progress, and report on outcomes.
• Manage end-to-end project delive