Marketing & Social Media Specialist

How to Apply

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A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Job Summary

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• Develop and execute comprehensive marketing plans to promote Property Disposition and Print Copy Mail Services
• Create, curate, and manage all published content (images, video, written) across various social media platforms including, but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube
• Analyze and report on campaign performance; use insights to optimize and improve marketing strategies
• Monitor social media trends, tools, and applications, and appropriately apply that knowledge to increase the use of social media
• Collaborate with internal teams across both departments to ensure aligned communication and consistent messaging
• Engage with the community and stakeholders through social media channels, responding to inquiries, and fostering positive relationships
• Design marketing collateral such as flyers, brochures, email newsletters, and other promotional materials
• Coordinate special events and promotions specific to both departments
• Perform market research to identify new opportunities and competitive market positioning
• Track and manage marketing budgets, ensuring cost effectiveness in all initiatives

Job Summary

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The University of Michigan is seeking a dynamic and creative Marketing and Social Media Specialist to join our Property Disposition and Print Copy Mail Services departments. This unique position will play a key role in developing and implementing marketing strategies and social media campaigns to increase visibility, engagement, and utilization of our services.

Required Qualifications

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* Bachelor's degree in Marketing, Communication