Senior Social Media Manager

ABOUT THE ROLE

WTP Media is looking for an experienced Senior Social Media & Paid Media Manager to join our team in Grand Rapids.

This is a senior-level, client-facing position for someone who has professional experience managing social media accounts AND hands-on experience building and managing paid campaigns in Meta Ads Manager.

This is not an entry-level social media position, content creator position, or a role for someone looking to learn Meta advertising on the job.

You’ll take ownership of organic social media and paid social campaigns for multiple WTP Media clients while communicating directly with clients, collaborating with our internal team, and using AI-powered tools that are already integrated into our marketing workflows.

This is a full-time hybrid position. Candidates must live in or near Grand Rapids, Michigan.

WHAT YOU’LL DO

SOCIAL MEDIA MANAGEMENT

• Develop and execute social media strategies for multiple WTP Media clients
• Create engaging posts, captions, campaigns, and content concepts
• Build and manage monthly client content calendars
• Schedule and publish content across Facebook, Instagram, and other relevant platforms
• Maintain each client’s individual brand, voice, and marketing objectives
• Identify trends and new content opportunities
• Collaborate with WTP Media’s creative and video teams to turn client assets into social content
• Monitor performance and adjust strategies based on results
• Manage multiple client accounts, deadlines, approvals, and deliverables simultaneously

META ADVERTISING

• Independently build, launch, manage, and optimize campaigns through Meta Ads Manager
• Develop campaign structures based on client objectives
• Manage targeting, audiences, budgets, placements, creative, and messaging
• Build lead-generation and conversion-focused campaigns
• Monitor leads, conversions, cost per result, and other key performance indicators
• Test creative, messaging, audiences, and c