Marketing & Community Outreach Coordinator

Marketing & Community Outreach Coordinator | Purple Sky Counseling

Location: Utah, based at Murray, (hybrid, with local travel to events along the Wasatch Front) |

Schedule: Part-time, 25-30 hours], including some evenings and weekends for events |

Pay: $20-$25/hr

Purple Sky Counseling is a trauma-informed, neuro-affirming group practice with eight locations across Utah and online therapy statewide. We see children, teens, adults, couples and families, and we work hard to make getting started feel clear and manageable for people who are already overwhelmed. We're hiring our first in-house marketing coordinator to own our social media and community presence, so more people know we're here and how to reach us.

The mission of this role: make sure people across Utah know Purple Sky exists, trust us before they ever call, and find it easy to take the first step. You'll do that online and in person, in a voice that sounds like us.

What you'll do:

• Social media: Run our Instagram, Facebook, Youtube and LinkedIn accounts. Plan, write, film and edit short-form video and posts, schedule them, and track what's working. You'll write in two voices: Purple Sky's practice voice, and our founder's own voice for her on-camera content.
• Community outreach: Find and book tabling at health fairs, schools, community events, and partner organizations. Show up, set up, and represent Purple Sky in person, mostly along the Wasatch Front. (No photos of clients at events, and no client details in conversations or posts.)
• Google Business and website: Post weekly to all eight of our Google Business Profiles, and keep therapist bios, hours, and location details current on our Squarespace site, following our SEO guidelines.
• Blog: Publish blog posts and share them across our channels.
• Promotional materials: Design flyers and print pieces in Canva. Keep our branded giveaways (fidgets, swag, and more) stocked and reorder before events.
• Marketing plan: Learn our marketing plan and the systems behind it alongside our marketing consultant during your first months, then carry it forward.
• Reporting: Share a short monthly report on what was posted, which events you attended, new reviews and website inquiries, plus what you'd try next. Review the monthly report from our Google Ads partner and flag questions to the Operations Director.

What success looks like in your first six months

• [3] community events a month across our locations by month 3
• [5] posts a week on every platform we use, on schedule, by month 2
• Weekly posts on all eight Google Business Profiles, starting in your first month
• [5] new Google reviews for the locations that need them by month 6, collected within Google's review rules
• A monthly report, starting in month 2, that tracks website inquiries from social and events so the team can see what's working

You'll be a great fit if you:

• Stay organized across lots of projects and follow through without reminders
• Write about mental health warmly and plainly, without clichés
• Can film and edit short-form video, and make sure the caption matches what's said on camera
• Enjoy starting conversations with strangers at a busy event table
• Use AI tools well and know where the privacy lines are
• Bring ideas, test them, and share what worked and what didn't

Requirements

• 2+ years of experience in marketing, social media, or community outreach
• Portfolio or examples of accounts or campaigns you've managed, including short-form video
• Sound judgment about privacy: no client photos or client details in posts or conversations. We provide HIPAA training in your first two weeks.
• Reliable transportation and a valid driver's license for local events, and some evening or weekend availability
• Healthcare, mental health, or wellness experience is a plus

Who you'll work with: You'll report to our operations lead. Our founder reviews anything written in her voice, and our marketing consultant works alongside you during your first months for a hands-on handoff.

Why Purple Sky

You'd be our first in-house marketing hire, with a plan, tools, and support already in place instead of a blank page. Your work helps people who've been putting off therapy find the right person to call. As the practice grows, this role can grow with it.

Benefits

: We offer a comprehensive benefits package, which includes:

Part Time Benefits

• We offer a comprehensive benefits package, which includes: Part Time Benefits:
• Unlimited Unpaid time off
• Opportunity for professional growth and development
• Be a part of a supportive and dedicated team
• Flexible Scheduling
• 401k with 1% match from Purple Sky Counseling
• CEU Allowance per year Full Time Employee Benefits:
• All Part-time benefits listed above
• 40 hours PTO offered at 12 mos of full time employment
• Holiday PTO offered after probationary period (90 days)
• Insurance: Medical, Dental, Vision with 60% coverage of the employee with PSC from Employer
• Costco Membership for full time employees

Pay: $20.00 - $25.00 per hour

Expected hours: 25.0 – 31.0 per week

Benefits

* 401(k) matching

Application Question(s)

* Will you be able to reliably commute to for tabling/marketing events for this job?

Experience

• Social media management: 1 year (Required)
• Field marketing: 1 year (Required)

Work Location: Hybrid remote in Salt Lake City, UT 84107