Marketing Coordinator

Job Summary

We are seeking a dynamic and proactive Marketing Coordinator to join our innovative marketing team. In this role, you will drive the development and execution of compelling marketing campaigns across multiple channels, ensuring alignment with our brand strategy and business objectives. Your energetic approach will help elevate our brand presence, engage target audiences, and optimize digital marketing efforts for maximum impact. This paid position offers an exciting opportunity to contribute to a fast-paced environment where creativity, technical proficiency, and strategic thinking are highly valued.

Duties

• Develop and implement integrated digital marketing campaigns utilizing tools such as Google Ads, META and Tiktok Advertising, and paid search marketing strategies to reach diverse audiences effectively.
• Manage website content using content management systems like WordPress, ensuring timely updates, SEO optimization, and seamless user experience.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and enhance website visibility.
• Oversee social media management by creating engaging content, managing advertising campaigns, and analyzing performance metrics across platforms including Facebook, Instagram, and LinkedIn.
• Optimize conversion rates through A/B testing, landing page improvements, and analytics-driven insights using Google Analytics and web analytics reporting tools.
• Coordinate email marketing campaigns with marketing automation platforms to nurture leads and increase customer engagement.
• Design visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social media posts, and promotional materials.
• Monitor paid advertising campaigns’ performance, adjusting strategies based on data insights to maximize ROI.
• Collaborate with cross-functional teams to support e-commerce initiatives, website management, and digital campaign setup ensuring consistency in branding and messaging.
• Track campaign performance using web analytics tools like Google Tag Manager and provide detailed reports on key metrics such as traffic growth, engagement rates, and conversion statistics.

Experience

• Proven experience in digital marketing.
• Strong graphic design skills with Adobe Photoshop or Adobe Creative Suite; ability to create compelling visual content is essential.
• Demonstrated ability to analyze web analytics data using Google, Instagram, and TikTok analytics, or similar tools to inform marketing decisions.
• Experience in content creation for blogs, social media posts, email newsletters, and other digital channels.
• Knowledge of marketing automation platforms for email campaigns and lead nurturing processes.
• Excellent copywriting skills with the ability to craft clear, engaging messages tailored for various audiences.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Join us as a Marketing Coordinator if you're passionate about leveraging digital tools to craft innovative campaigns that captivate audiences! Bring your creativity, technical skills, and strategic mindset to help us grow our brand presence while enjoying a collaborative environment dedicated to your professional development.

Pay: $18.00 - $22.00 per hour

Benefits

* Flexible schedule

Work Location: Hybrid remote in Elk Grove Village, IL 60007