Coldwell Banker

Marketing & Communications Coordinator

Cohoes, NY, US$41,600-$52,000Posted 4 days ago

Job Description

Job description

The Marketing & Communications Coordinator is responsible for supporting and executing company-wide marketing, communications, and social media initiatives. This role serves as a key liaison between internal teams, agents, vendors, and external partners, ensuring consistent brand messaging across all platforms. The ideal candidate is highly organized, creative, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.

Key Responsibilities

Communications & Content Management

  • Coordinate and distribute company-wide communications, including weekly and monthly email campaigns, marketing updates, and internal announcements.
  • Work with external vendors and partners to manage projects and communicate company initiatives.
  • Collaborate with subject matter experts to develop and coordinate monthly sales meeting presentations.
  • Manage company Google Business Profiles, including posting updates, monitoring activity, and responding to reviews.
  • Coordinate and distribute agent listing communications and promotional materials to external audiences.
  • Write and edit marketing copy for advertising campaigns, social media, email marketing, and promotional materials.

Social Media Management

  • Manage and maintain all company social media accounts.
  • Coordinate and schedule listing promotions and company announcements.
  • Develop creative content ideas, including videos, trends, campaigns, and engagement initiatives.
  • Utilize Meta Business Suite and other social media management platforms to schedule, monitor, and analyze content performance.
  • Create, manage, and optimize paid advertising campaigns through Meta Ads, Adwerx, and other digital advertising platforms.

Marketing Asset Development

  • Coordinate the creation and distribution of monthly marketing assets from concept through completion.
  • Design social media graphics and marketing materials using established brand standards.
  • Maintain

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