Coldwell Banker
Marketing & Communications Coordinator
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Job Description
Job description
The Marketing & Communications Coordinator is responsible for supporting and executing company-wide marketing, communications, and social media initiatives. This role serves as a key liaison between internal teams, agents, vendors, and external partners, ensuring consistent brand messaging across all platforms. The ideal candidate is highly organized, creative, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
Key Responsibilities
Communications & Content Management
- Coordinate and distribute company-wide communications, including weekly and monthly email campaigns, marketing updates, and internal announcements.
- Work with external vendors and partners to manage projects and communicate company initiatives.
- Collaborate with subject matter experts to develop and coordinate monthly sales meeting presentations.
- Manage company Google Business Profiles, including posting updates, monitoring activity, and responding to reviews.
- Coordinate and distribute agent listing communications and promotional materials to external audiences.
- Write and edit marketing copy for advertising campaigns, social media, email marketing, and promotional materials.
Social Media Management
- Manage and maintain all company social media accounts.
- Coordinate and schedule listing promotions and company announcements.
- Develop creative content ideas, including videos, trends, campaigns, and engagement initiatives.
- Utilize Meta Business Suite and other social media management platforms to schedule, monitor, and analyze content performance.
- Create, manage, and optimize paid advertising campaigns through Meta Ads, Adwerx, and other digital advertising platforms.
Marketing Asset Development
- Coordinate the creation and distribution of monthly marketing assets from concept through completion.
- Design social media graphics and marketing materials using established brand standards.
- Maintain
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