Lifecycle Marketing Specialist

America's Test Kitchen is looking for a Lifecycle Marketing Specialist to lead the strategy and execution of email and push marketing programs that drive digital membership growth across America's Test Kitchen brands. This is a hands-on role for a marketer who thinks in audiences, campaigns, and funnels — and who gets excited about using personalized email and push notifications to engage members and grow the business.

Reporting into the Marketing team, you will own the email programs that move users from curious readers to engaged paid members of ATK's digital memberships, with a focus on driving engagement through triggered, personalized emails and notifications. You'll partner closely with Product, Editorial, Design, and Data to bring the right content and offer to home cooks at the right moment.

Digital membership growth is the primary KPI for this role.

This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely. Fully remote work is not available for this role.

### Key Responsibilities

• Develop and execute email and push programs supporting push programs supporting digital membership acquisition, onboarding, engagement, and retention
• Drive digital member engagement through triggered, personalized emails and push notifications across the member lifecycle
• Plan and execute membership promotions and offers in partnership with the broader marketing team, ensuring lifecycle marketing plays a central role in driving conversion and renewals
• Build personalized messaging that meets members where they are, based on what they cook, read, and engage with
• Run a continuous testing program to improve email performance over time
• Collaborate with Editorial and Design to bring ATK's voice and recipe content into email campaigns without sacrificing brand quality
• Part