Content Marketing Manager

Wolf Greenfield is seeking a Content Marketing Manager to assist in shaping the firm’s market positioning on its technology, AI, and innovation capabilities, communicating the firm’s position to clients, and converting firm financial and industry data into actionable business development insight. This role is ideal for candidates with a desire to focus on translating firm technical capabilities into compelling client and market communications, utilizing data to surface firm opportunities. The Manager will serve as a trusted resource to shareholders and client teams on AI and technology positioning and will report to the Senior Marketing and Communications Manager.

ESSENTIAL FUNCTIONS

• Responsible for content development by ensuring that end product reinforces the firms vision and branding, particularly around the promotion of AI utilization.
• Develops and maintains the firm's client-facing technology, AI, and innovation narrative, ensuring messaging stays current, credible, and differentiated in a rapidly changing environment.
• Translates AI, generative AI, legal technology, and data capabilities into practical, client-resonant talking points and marketing collateral that shareholders can use confidently in client interactions.
• Prepares general and custom materials and content for shareholders ahead of client meetings, panels, industry meetings, and pitches where technology or AI capability is a differentiator.
• Prepares and coordinates responses to RFP inquiries, client survey inquiries, and outside counsel guideline questionnaires pertaining to technology and AI, consistent with the firm’s market positioning, partnering closely with business development professionals, firm departments, and Legal Operations and other firm functions to ensure responses are accurate and current.
• In collaboration with the Finance and Legal Operations teams, analyzes financial data using technology and AI tools to identify client workload trends, client health, and g