Lifecycle Marketing Manager

You already know how to turn a mail drop and an email send into pipeline. We're ready to hand you the budget, the team, and the brand to prove it at scale.

Winner of 8 Culture Awards by Top Workplaces

Goettl has been doing this since 1939, and we still live by one rule: We Do Things The Right Way, Not The Easy Way®. Goettl is seeking an experienced Lifecycle Marketing Manager to lead and grow our direct mail and email marketing programs out of our Shared Services team in Las Vegas, NV.

You'll own campaigns from strategy through execution - audience strategy, copy and creative development, testing, reporting, and optimization - expanding our reach across prospects, customers, and members. This is a highly visible, highly promotable role for a marketer who wants real ownership and a company investing seriously in its marketing function.

Why Goettl

Full medical, dental, and vision coverage, plus a 401(k) Remote work available in selected states. Close collaboration with our content, creative, and membership teams - not marketing in a silo A highly promotable role with a clear path to grow as our marketing function scales

What You'll Do:

Lead direct mail campaigns end to end - audience and demographic targeting, list strategy, offer development, creative coordination, print production, vendor management, postage and mailing logistics, and performance tracking Own email campaign strategy and execution in HubSpot, including segmentation, list management, personalization, copy and creative development, scheduling, deployment, automation, testing, and optimization Manage direct mail and email campaign calendars, ensuring timely and accurate delivery to prospects, customers, and members Partner with the Director of Membership to design and execute lifecycle strategies that support member recruitment, engagement, and retention Collaborate with content and creative teams on assets and landing pages aligned to campaign goals