Lifecycle Marketing Manager

Job Summary

SitterTree is seeking a skilled Lifecycle Marketing Manager to join our team. The Lifecycle Marketing Manager is responsible for increasing customer retention, repeat transactions, engagement, and lifetime value by designing and optimizing the customer lifecycle through data-driven, personalized, and automated experiences across all sides of the marketplace. In short, this role is responsible for increasing customer lifetime value through activation, retention and repeat usage.

This is a highly executional role for a strong copywriter who can translate business goals into clear, compelling messaging that drives action. The Lifecycle Marketing Manager will craft high-performing emails across onboarding, engagement, and retention—ensuring every send is purposeful, well-written, and conversion-focused.

This person will manage campaign strategy, segmentation, automation, and performance across Mailchimp and HubSpot, continuously testing and iterating to improve open rates, click-through rates, and downstream conversion. They operate with urgency and use email and SMS as a key lever to drive marketplace liquidity and growth.

Responsibilities

* Lifecycle Marketing & Automation: + Develop and optimize lifecycle experiences across website sign-up and conversion experiences, email, SMS, push notifications, in-app messaging, and other marketing channels to activate, retain, incentivize referrals, and increase overall lifetime value + Build and optimize automated email, SMS, push, and in-app journeys, including onboarding, activation, referral, retention, and re-engagement + Identify friction points across the user journey and develop channel strategies to improve sign-up, activation, conversion, and retention

Partner with the Product team to execute activation and retention strategies across the website and app + * Copywriting & Campaign Execution: + Create clear, compelling, and action-oriented e