IT & Digital Marketing Specialist

Job Overview

We are a growing healthcare laboratory in South Reno seeking a creative, technology-savvy, and results-oriented IT & Digital Marketing Specialist to join our team.

We are seeking a dynamic and innovative IT & Digital Marketing Specialist to drive our digital presence and enhance our online marketing strategies. This role offers an exciting opportunity to blend technical expertise with creative marketing skills, ensuring our brand reaches its target audience effectively across multiple digital channels. The ideal candidate will be passionate about leveraging cutting-edge tools and techniques to optimize campaigns, improve website performance, and deliver measurable results that propel our business forward. Join us to be at the forefront of digital innovation and make a tangible impact through strategic marketing initiatives.

Duties

• Develop, implement, and manage comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement.
• Conduct keyword research and utilize SEO tools to enhance website visibility, improve search engine rankings, and drive organic traffic.
• Manage website content using Content Management Systems (CMS) like WordPress, ensuring content is optimized for SEO and user experience.
• Create compelling content including copywriting for ads, blogs, email campaigns, and social media posts that resonate with target audiences.
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other tools to monitor campaign performance and identify opportunities for optimization.
• Oversee paid advertising campaigns by managing, and optimizing SEM (Search Engine Marketing) initiatives such as Google AdWords campaigns.
• Design engaging graphics to support digital marketing assets and social media advertising campaigns.
• Implement marketing automation strategies to streamline lead nurturing processes and imp