Sales & Digital Marketing Specialist

Job Summary

We are seeking a dynamic and results-driven Sales & Digital Marketing Specialist to elevate our brand presence and drive revenue growth through innovative marketing strategies and effective sales initiatives. In this role, you will develop and execute comprehensive digital marketing campaigns, optimize online content for maximum visibility, and manage sales channels to attract and convert prospects into loyal customers. Your expertise in digital tools, analytics, and creative content creation will be instrumental in expanding our reach across multiple platforms. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced environment while honing your skills in digital marketing and sales.

Duties

• Develop, implement, and manage integrated digital marketing campaigns across channels such as Google Ads, Facebook Advertising, SEM (Search Engine Marketing), and social media platforms to increase brand awareness and lead generation.
• Conduct keyword research and utilize SEO tools to optimize website content, improve search engine rankings, and enhance organic traffic.
• Manage website content using WordPress and content management systems, ensuring all pages are up-to-date, engaging, and optimized for SEO.
• Create compelling content including copywriting for ads, blogs, email campaigns, and social media posts that resonate with target audiences.
• Monitor campaign performance using web analytics reporting tools like Google Analytics and Google Tag Manager; analyze data to refine strategies for better ROI.
• Oversee paid advertising campaign setup, management, and optimization to maximize conversions while maintaining budget efficiency.
• Design visually appealing graphics with Adobe Photoshop or Adobe Creative Suite for digital ads, social media posts, and website assets.
• Implement marketing automation workflows to nurture leads through email marketing sequences and personalized outreach efforts.
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