Influencer Community Marketing Specialist

Influencer marketing isn't just about finding creators. It's about building communities, shaping conversations, and creating partnerships that move brands forward. H/L is looking for an Influencer Community Marketing Specialist who thrives in a fast-paced, collaborative environment and is excited to help grow an evolving influencer practice. If you're someone who enjoys rolling up your sleeves, testing new ideas, building relationships, and bringing strategy to life through execution, all while juggling multiple projects and priorities, we'd love to meet you!

In this role, you'll partner closely with our Media and Social teams to bring influencer campaigns to life from concept through reporting. You'll identify the right creators, manage partnerships, oversee campaign execution, and deliver measurable results for our clients. This is an ideal opportunity for someone with 3+ years of influencer marketing experience who has a startup mindset, enjoys wearing multiple hats, and wants to play a meaningful role in shaping the future of a growing team.

*This is a hybrid role, with both office-based work at the H/L Oakland, CA office and remote work. While preference may be given to candidates in the Oakland area, we are also open to remote candidates located in the U.S.*

Key Responsibilities

Strategy, Discovery & Execution

• End-to-End Campaign Management: Design and execute influencer strategies across TikTok, Instagram, and YouTube. You are responsible for the "heavy lifting" of creator outreach, vetting, and relationship management.
• Data-Driven Vetting: Utilize CreatorIQ and Infegy to identify creators who align with client demographics, ensuring high-quality audiences and brand safety.
• Negotiation & Contracting: Lead talent negotiations and develop legal contracts, managing usage rights, exclusivity, and deliverables to protect agency and client interests.
• Content Excellence: Develop creative brief