Healthcare Marketing Manager

Job Overview

We are seeking an energetic and results-driven Marketing Manager to lead our digital online marketing strategies and elevate our brand presence across digital platforms. In this pivotal role, you will develop, execute, and optimize comprehensive digital marketing campaigns that expands our patient base and brand awareness. Your expertise will be essential to crafting compelling digital experiences that resonate with audiences in search of exceptional relationship-based healthcare. Join us to shape innovative marketing initiatives and make a measurable impact on reaching more people in search of healthcare professionals who care!

Duties

• Develop and implement integrated digital marketing strategies leveraging SEO tools, SEM (Search Engine Marketing), social media management, email marketing, and marketing automation to maximize reach and engagement.
• Manage and optimize Google grant campaigns across platforms such as Google Ads (Google AdWords), Facebook Advertising, ensuring high ROI through continuous performance analysis and adjustment.
• Conduct keyword research and utilize SEO best practices to improve organic search rankings; utilize SEO tools to monitor site health and identify opportunities for content optimization.
• Oversee content creation efforts including copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and content management systems like WordPress to produce engaging blog posts, landing pages, and multimedia assets.
• Analyze website traffic, campaign performance, and user behavior using Google Analytics and other analytics tools; generate detailed reports to inform strategic decisions.
• Stay current with the latest trends in digital marketing, SEM, E-commerce strategies, HTML/CSS/JavaScript coding practices, and emerging tools to continuously innovate our approach.

Qualifications

* Proven experience in digital marketing management, preferably in healthcare, with a strong understand