Social media marketing specialist

Job Summary

We are on the lookout for a passionate and creative Social Media Marketing Specialist to join our dynamic marketing team. In this role, you will be the voice behind our brand’s online presence, crafting engaging content and managing social media channels to connect with our audience worldwide. Your enthusiasm for digital marketing, combined with your knack for storytelling and visual design, will help us build a vibrant community and elevate our brand visibility across platforms. If you love staying ahead of social media trends and thrive in a lively, collaborative environment, this is the perfect opportunity for you!

Responsibilities

• Develop and implement innovative social media strategies that align with brand goals and target audiences.
• Create compelling content including graphics, videos, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite and Buffer.
• Monitor social listening channels to gather insights on audience preferences, sentiment, and emerging trends.
• Optimize content for SEO by conducting keyword research and applying best practices to increase organic reach.
• Analyze web and social media analytics using Google Analytics and web analytics tools to measure campaign performance and suggest improvements.
• Collaborate with public relations teams to enhance brand reputation through strategic relationship management and media outreach.
• Oversee paid advertising campaigns on Facebook Advertising to boost engagement and conversions.
• Ensure proofread content maintains high quality standards before publishing while adhering to branding guidelines.
• Support e-commerce initiatives by creating engaging product promotions and visual content that drive sales.

Skills

* Proven experience in social media marketing, content creation, and digi