Head of AI Search & Organic Growth

* *This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.*

We're looking for a Head of AI Search & Organic Growth to own AI search (AEO/GEO), SEO, and content as one system — and to run it as an AI-native operation. Bankrate's growth engine is the rate marketplace and the loyalty loop that compounds it. Organic is the demand system that feeds that engine; you own its quality, durability, and revenue contribution. You report to the CMO and partner closely with paid growth, brand, product, and analytics.

What You'll Do

• The system (primary mandate). Own the organic system as the highest-quality, lowest-cost, most durable source of qualified demand into the rate marketplace — and defend the discovery surface as AI disintermediates search. You're accountable for the demand delivered into the engine and the revenue that converts from it, not traffic or rankings in the abstract.
• AI search — AEO/GEO (lead discipline). Define and drive Bankrate's strategy for visibility in AI-generated answers and LLM citations. This is a creation mandate: build the frameworks and playbooks, stay ahead of AI Overviews, ChatGPT, Claude, and Gemini, and structure Bankrate's content and entity presence to be cited as authoritative wherever consumers ask financial questions. Partner with Brand — which owns PR, earned, and organic social — on the citation loop, since off-site authority and social signals are direct inputs to whether Bankrate gets cited.
• SEO & content. Maintain traditional search strength and the revenue it still drives while unifying it with AEO/GEO. Own content strategy and production so content is built to be cited and to convert — authoritative, substantiated, and defensible in a regulated category.
• Revenue & measurement. Own revenue and contribution from organic, measured on th