Director of Paid Social

* *This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices.*

Bankrate is one of the most trusted names in personal finance, helping millions of people compare rates and make smart decisions about mortgages, savings, and more. We're investing in the paid channels, creative infrastructure, and experimentation rigor that will fuel our next phase of growth. Bankrate's paid acquisition engine runs on paid search today. Paid social is our biggest growth bet, and this role owns it. Meta and TikTok recently launched. Your job is to scale them profitably, then expand into new channels as the foundation proves out. This is a Director-level individual contributor role with real ownership: channel strategy, budget, measurement standards, and creative direction. You'll be hands-on in the platforms while setting the strategy, proving the model, and shaping how Bankrate invests in paid social for years to come.

What You'll Do

• Meta: Scale Meta from recent launch into a durable, profitable channel: campaign architecture, bid strategy, budget pacing, creative testing, and the operating cadence that turns early signal into sustained growth.
• TikTok: Audit the channel, adjust the strategy, make clear go/no-go calls backed by data, and scale what works.
• Conversion signal optimization: Own signal passback across platforms. Test configurations, monitor event match quality, and know how signal health drives algorithmic efficiency and delivery cost.
• Channel playbooks: Turn what works into repeatable frameworks for campaign setup, signal configuration, and bid strategy.
• Creative leadership: Set the creative testing agenda: a hypothesis backlog grounded in performance data, clear briefs for Creative, and learnings that compound across campaigns and formats, including UGC and creator-led content.
• Structured testing: Run multi-variable experiment