Director of Marketing

(MI) Director of Marketing

Job Title: Director of Marketing Department: Executive

Reports To: President or Designee FLSA Status: Exempt

SUMMARY

The Director of Marketing leads strategic and day-to-day marketing for the bank to drive deposit growth, loan origination, customer acquisition and retention, and brand trust. This role develops integrated marketing plans across retail and/or commercial lines of business; partners closely with Product, Retail Banking, Commercial Banking, Digital, Compliance, and Risk, and ensures marketing activities meet regulatory and fair-lending requirements while delivering measurable results.

This position will be the primary architect of our online presence, overseeing website management, social media ecosystems, and multi-channel communication strategies. You will be responsible for ensuring that our mission resonates both internally and with our team and externally with our diverse customer base.

RESPONSIBILITIES: Digital Ecosystem & Website Management Website Oversight: Act as the primary owner of the corporate website, ensuring high performance, security, and seamless user experience (UX) for personal and commercial banking clients. Content Optimization: Manage regular updates, landing page creation for new products (mortgages, small business loans), and SEO/SEM strategies to drive organic and paid traffic. Compliance: Ensure all digital content adheres to banking regulations (FDIC, Equal Housing Lender, etc.) and accessibility standards. Social Media & Online Activation Social Strategy: Develop and execute an aggressive social media roadmap (LinkedIn, Instagram, Facebook, X) to increase brand equity and community engagement. Activation Campaigns: Launch digital “activations”-such as webinars, online financial literacy workshops, and interactive community spotlights-to convert followers into customers. Influencer & Partner Relations: Manage collaborations with comm