Director, Lifecycle Marketing

As Going's Director, Lifecycle Marketing, you will own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback. You will set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team. This is a semi-technical leadership role: you'll be the senior owner of our Braze CRM and the go-to partner for Product, Engineering, and Data & Insights, while pushing the program toward AI-enhanced efficiency and automation at scale.

*Why we're hiring for this role now: As the world's favorite cheap flight alert platform, we're constantly looking for ways to improve our members' experience. By hiring a Director, Lifecycle Marketing we will significantly improve our members' experience from the moment they sign up and throughout their years of membership. You will report to the VP, Marketing.*

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In the short term, you will

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• Develop a deep understanding of Going's Braze integration, lifecycle program, and marketing tech stack, identifying the highest-impact opportunities to improve member experience and business results.
• Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict-free scheduling.
• Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership.
• Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities).
• Publish a prioritized lifecycle roadmap and experimentation plan.

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In the long term, you will

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* Own the strategy, enhancement, and execution of the full lifecycle program. Including scaling personalized, omni-channel communications across email, push, in-app, and web that support the Going mobile app, website