CRM & Lifecycle Marketing Manager

About the Role

We are looking for a lifecycle marketer who thinks in journeys, not campaigns. As Lifecycle Marketing Manager, you will own the guest journey end to end — from the first visit through to routine, habitual visitation — and use email, SMS, app push, direct mail, and outbound call campaigns to move guests through it.

This is a builder’s role. You will find the opportunity in the data, design the journey that captures it, define the requirements to get it built, launch it, test it, and refine it. You will partner closely with data, IT, and product teams to secure the data and capabilities the program needs, and you will be accountable for the outcome: more visits per guest, shorter gaps between them, and guests who stay with us longer.

A Day in the Life

*Own the guest journey*

* Map the end-to-end guest journey — acquisition, first visit, second-visit conversion, routine visitation, lapse, and win-back — and pinpoint where guests fall out and why * Design, build, and launch always-on lifecycle journeys in HubSpot: welcome and onboarding, first-to-second visit conversion, rebooking and appointment reminders, membership adoption and retention, cadence and replenishment nudges, post-visit follow-up, and lapsed-guest win-back * Orchestrate across email, SMS, app push, direct mail, and call campaigns — selecting the right channel, message, and timing for each moment, and managing contact frequency and fatigue across the full program * Own the lifecycle roadmap and calendar, prioritizing by size of prize, level of effort, and speed to learning *Bring the analysis yourself*

• Size and prioritize opportunities through your own analysis: cohort and retention curves, visit frequency and inter-visit intervals, lifetime value by segment, and channel contribution
• Set the measurement standard: define success metrics for every journey, use holdout and control groups to prove incremental impact, and report on what actual