Digital Marketing Specialist / Manager

Digital Marketing Specialist / Manager

EVR Advertising

is a full-service marketing agency based in Manchester, New Hampshire, serving clients across a variety of industries with strategic, creative and results-driven marketing solutions. As our agency continues to grow, we foster a collaborative, energetic environment where talented A-players genuinely enjoy working together and celebrating each other’s success.

The Digital Marketing Specialist / Manager at EVR is perfect for a digital media marketer who relishes the opportunity to dive into data, translating performance trends into strategies and opportunities. Playing a key role in planning, executing, and optimizing digital campaigns, this role requires a data-driven, analytical thinker to work cross-functionally with media, accounts and creative teams to deliver strategic, results-oriented campaigns.

Digital Marketing Campaign Strategy

• Develop and manage digital campaigns across Paid Search, Programmatic, Display, Paid Social, YouTube, OTT/CTV, Streaming Audio, etc.
• Collaborate with Account Executives to align campaign strategies with client goals and past performance.
• Use first- and third-party data to inform targeting, audience segmentation, and geographic strategy.
• Present media recommendations and rationale to internal teams and clients.
• Be proficient in using Ai resources to conduct client industry trends and research to help inform media strategies.

Analytics Set-up and Tracking

• Build and manage UTM-tagged URLs, tracking pixels (Meta, LinkedIn, Google Ads, etc.) and VAST tags.
• Use Google Tag Manager (GTM) to deploy and troubleshoot tags and conversion events.
• Have the ability to configure and validate conversion events using GTM, platform-specific tools, and analytics platforms.

Ad Platform Management and Analytics

Facilitate digital campaign launches and manage budgets/pacing/data-driven optimizations by ad platform, including:

* Go