Digital Marketing, SEO & Content Specialist

Job Summary

We are seeking a dynamic and results-driven Digital Marketing, SEO & Content Specialist to elevate our online presence and drive meaningful engagement across digital channels. In this role, you will develop and execute comprehensive digital marketing strategies, optimize website content for search engines, and create compelling content that resonates with our target audience. Your expertise will help us increase brand visibility, generate high-quality leads, and maximize ROI through innovative paid advertising campaigns and data-driven marketing initiatives. This paid position offers an exciting opportunity to shape our digital footprint while working in a fast-paced, collaborative environment.

Responsibilities

• Develop and implement integrated digital marketing campaigns across platforms including Google Ads, Facebook Advertising, and social media channels to boost brand awareness and lead generation.
• Conduct thorough keyword research using SEO tools to optimize website content, blog posts, and landing pages for improved search engine rankings.
• Manage website content management systems such as WordPress, ensuring site updates, SEO best practices, and performance optimization are maintained consistently.
• Utilize web analytics reporting tools like Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Create engaging content tailored for various digital channels, including blogs, email marketing campaigns, social media posts, and multimedia assets using Adobe Creative Suite and Photoshop.
• Oversee paid search marketing efforts by managing Google AdWords campaigns, SEM strategies, and conversion optimization techniques to maximize ad spend efficiency.
• Collaborate with cross-functional teams to ensure seamless website management, technical SEO implementation (including CSS, HTML, JavaScript), and integration of marketing a