D2C Site Marketing Coordinator

Position Details

Title

D2C Site Marketing Coordinator

Department

D2C Marketing

Reports to

Molly Manor

Location

Dearborn, MI

Job Classification

Remote

FLSA Status

Exempt

Job Band

Professional

Job Summary

Support our team of Marketing Managers and Strategists across our D2C eCommerce channel, striving to achieve seamless execution of omnichannel marketing campaigns through our integrated marketing process. Collaborate with cross-functional teams to ensure campaign deliverables are executed on time, aligned with business objectives, and optimized for customer engagement.

Inspired by Hard Work

At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create.

Associate Responsibilities

• Process coordination to support Carhartt.com campaign activations including briefing and specification requirements, manage asset development, approvals and handoffs, and asset trafficking.
• Support our seasonal planning with coordinating cross-channel collaboration, touchpoints and process to ensure integration and alignment.
• Submit creative briefs/tactics to our creative project management tool and manage them through to asset delivery & execution, tracking on-time creative delivery to campaign launch dates
• Ensure alignment/approvals on final asset creatives, communicating any edits to creative team.
• Build relationships and maintain clear communication with our cross-functional teams to support key initiatives to meet traffic, engagement, conversion, and revenue goals.
• Lead UX Azure ticketing system for seamless execution for our mo