Brand Manager II, Indirect Partners

Position Details

Title

Brand Manager II, Indirect Channel Partners

Department

Marketing

Reports to

Sr. Manager, Marketing - CCG

Location

Dearborn

Job Classification

Remote

FLSA Status

Exempt

Job Band

Professional

Job Summary

The Brand Manager II, Indirect Channel Partners is responsible for the development and execution of distributor-focused marketing strategies and execution that drive brand growth, demand generation, customer acquisition, and sales performance across indirect, rental and ASI channel partners. Marketing direction is based on meeting B2B brand objectives and sales goals and will reflect the nature of the brand while driving demand across key markets/segments and the sell-in/sell-through of Carhartt product. This role will help to bring the Carhartt brand to life across distributor accounts to drive awareness and sell-through of Carhartt uniform sales.

Inspired by Hard Work

At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create.

Associate Responsibilities

• Collaborate with Sales, Product, Planning and internal Marketing partners to develop the Distributor Partner specific annual plans and seasonal go-to-market execution
• Act as a single point of contact with distributor partners, collaborating and cultivating strong relationships with these partners to manage effective ROI driving integrated marketing plans
• Plan, develop, implement and manage B2B marketing strategies designed to drive traffic and revenue, increase brand awareness and penetrate multiple industry segments, across Rental, I