Retail Paid Media Strategist

Position Details

Title

Retail Paid Media Strategist

Department

Digital Marketing, D2C

Reports to

Manager, Digital Marketing

Location

Remote

Job Classification

Remote

FLSA Status

Exempt

Job Band

Professional

Job Summary

The Retail Paid Media Manager will lead media strategy focused on driving retail store traffic, sales, and brand awareness across a growing store footprint. This role will be responsible for building and executing performance-driven media plans that connect digital and traditional channels to the in-store experience, helping create a stronger omnichannel journey for the customer.

This person will play a key role in developing retail-focused media strategies across channels like paid social, paid search, and other store-driving tactics, while identifying opportunities to test and scale additional channels that support local market growth. They will work closely with internal teams, agency partners, vendors, and creative stakeholders to ensure campaigns are aligned to business priorities, grounded in performance, and tailored to support both national and local retail initiatives.

The ideal candidate brings a strong understanding of performance media, retail marketing, measurement, and cross-functional collaboration. They should be comfortable balancing strategy and execution, managing budgets, evaluating results, and translating performance into clear updates and recommendations for leadership. This individual should also possess strong executive presence, with the ability to confidently present strategic recommendations, influence decision-making, and build trusted partnerships with senior leaders across the organization.

Inspired by Hard Work

At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided b