Brand Manager II, Demand Generation

Position Details

Title

Brand Manager II, Demand Generation and Account Based Marketing (ABM)

Department

Marketing

Reports to

Sr. Manager, Marketing - CCG

Location

Dearborn

Job Classification

Remote

FLSA Status

Exempt

Job Band

Professional

Job Summary

The Brand Manager II, Demand Generation & ABM is responsible for developing and executing integrated media strategies that drive brand awareness, consideration, and customer acquisition for Carhartt Company Gear. This role leads media planning, investment strategy, agency management, and the evolution of Marketing Cloud Account Engagement (MCAE) programs designed to strengthen relationships with target customer segments and strategic accounts.

Inspired by Hard Work

At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create.

Associate Responsibilities

• Develop integrated B2B media strategies and Marketing Cloud Account Engagement strategies that support brand awareness, consideration, product demand, customer acquisition and long-term customer engagement goals for Carhartt Company Gear
• Partner with the leader of B2B Marketing to define annual and seasonal marketing priorities and investment strategies aligned to business priorities and budget objectives
• Lead media planning in coordination with brand and channel partners to activate B2B brand support across paid, owned, and partner channels while ensuring alignment with B2B engagement objectives and the broader B2B marketing strategy
• Build and lead Carhartt Company Gear’s Marketing Cloud Account Engagement initiatives