Brand Manager

As a Brand Manager, you will own the strategy and commercial performance of our Ready-to-Drink brands, leading cross-functional teams to accelerate growth, strengthen brand equity, and deliver business results. This role emphasizes innovation, portfolio growth, and business ownership while developing future marketing talent through coaching and mentorship. Lead Brand Strategy & Business Performance* Own the strategic direction and commercial performance of one or more RTD brands, balancing long-term brand equity with short-term business results. * Develop annual business plans that deliver volume, revenue, market share, and profitability objectives. * Translate consumer, customer, and marketplace insights into growth strategies and actionable business plans. * Monitor brand performance, identify opportunities and risks, and recommend actions to achieve business objectives.

Lead Innovation & Portfolio Growth

* Own the innovation pipeline for your brands, developing a multi-year innovation roadmap aligned with consumer trends, category opportunities, and business strategy. * Identify whitespace opportunities across flavors, formats, occasions, packaging, and adjacent categories to drive incremental growth. * Lead innovation from insight through commercialization, partnering across R&D, Operations, Finance, Supply Chain, Procurement, Regulatory, and Sales. * Build compelling business cases for innovation investments, evaluating market opportunity, financial returns, and strategic fit. * Manage stage-gate processes to ensure projects are delivered on time, within budget, and against business objectives. * Evaluate post-launch performance and apply learnings to strengthen future innovation efforts. * Partner with Commercial and Shopper Marketing teams to develop launch strategies that maximize customer adoption and consumer trial.

Operate as a Business Owner

* Manage brand forecasts, budgets, and marketing investments to maximize ret