Public Relations Associate Manager - Communications

This role will assist with promoting Sazerac’s global spirits portfolio, implementing campaigns to generate buzz and earned media coverage for various brands including: Fireball Cinnamon Whisky, BuzzBallz, SVEDKA Vodka, Buffalo Trace Bourbon, Wheatley Vodka, Parrot Bay Rum and many more. This role will support the public relations and earned media planning, development and execution in support of assigned categories. The position works cross-functionally with Brand Marketing, Sales, Trade marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners and suppliers where applicable to achieve business objectives. This role is a critical member of the team, helping to keep us organized and informed while also assisting with the execution of communications campaigns that ultimately drive earned media and raise the reputation of Sazerac and our brands globally. What You’ll Do*:** Obsessively track current events and be deeply embedded into the cultural zeitgeist by keeping pace with the ever-changing news cycle and thinking outside the box to identify opportunities that insert our brands into relevant conversations * Work closely with team to meet established departmental business goals * Develop and maintain relationships with appropriate press and industry contacts. * Conduct media outreach for brand homes within the Sazerac portfolio. Respond to media requests for interviews, products, photos, etc. in a timely matter (ideally 24 hours or less) to ensure potential opportunity is not lost. * Act as the on-site liaison for media visits, interviews and photo shoots, when appropriate. * Help plan, coordinate and staff special events * Manage multiple assigned projects at once: prioritize workload, meet deadlines, and share progress updates * Build and update media lists and identify appropriate new targets * Write, edit and proofread communications materials such as pitches and press releases, that will inspire media covera