Director Marketing

*General Summary*

Responsible for leading marketing and digital strategy for the assigned business unit(s). Drive revenue growth through strategic marketing plans, with a high focus on digital efforts. Execute marketing plans that support business objectives, strengthen brand positioning, and improve customer engagement.

*Essential Functions*

Develop go-to-market strategies leveraging knowledge across the consumer facing teams and finding efficiencies in our marketing and digital efforts.

Deliver growth targets. Develop retention programs to meet annual churn goals. Manage product development and promotion strategy to meet market needs.

Oversee direct marketing and marketing operations group to support sales and member communications tactics. Partner with teams to provide strategy and support necessary to meet business objectives.

Align creative resources to translate business goals, consumer insights, and industry best practices into strategic, on-brand concepts and high-impact creative tactics

Oversee management of all external agency relationships and budgets.

Ensure excellence and accountability in the entire creative process, from project intake and concept to timely and on-budget completion of superior work that produces results

Oversee and contribute to the concepts and development of designs for testing and application across a variety of media. This includes but is not limited to brand assets, web pages, landing pages, email, advertisements, video, and offline materials.

Oversee the management, application, and evolution of brand and site standards, templates, and style guides, and ensures brand standards are consistently met.

Advocate the consumer viewpoint and support the business with creative executions that enable consumers to achieve their desired objectives with high satisfaction.

Keep abreast of creative and digital trends, establishing a highly innovative and creative work environment. Contr