AVP Demand Generation

Overview

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AVP, Demand Generation, Healthcare

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Location

United States Work Arrangement: Remote

About the Role

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The AVP, Demand Generation, Healthcare is responsible for driving pipeline performance across Hyland's Healthcare segment. This leader defines and scales the Healthcare marketing growth engine — ensuring strategy, execution, and investment are aligned to revenue outcomes across priority Healthcare accounts and sub-segments.

This role leads a vertically aligned organization of demand generation and field marketing leaders, delivering results through leadership of leaders.

Operating within a global marketing framework, this leader aligns senior stakeholders across Healthcare Sales leadership and central marketing functions to drive segment outcomes.

Your Role Responsibilities? Here's What You'll Do.

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• Own Healthcare pipeline creation and progression across priority accounts and segments — executing against pipeline targets, plans, and investment priorities aligned to company revenue goals while establishing operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes.
• Lead a vertically aligned team of demand generation and field marketing leaders — building a high-performing organization focused on pipeline performance, execution quality, and speed to market in alignment with modern B2B demand generation practices.
• Execute integrated demand generation strategies across digital, field, and account-based channels — improving conversion performance through optimization of campaigns, content, and channel mix while partnering with centralized digital teams to maintain vertical accountability and execution excellence.
• Align demand generation execution to Healthcare sales strategies and coverage models — partnering with Healthcare Sales leadership to support pip