Lead Field Marketer- Healthcare

Overview

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Lead Field Marketing Manager - Healthcare

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Location

Remote – US Work Model: Remote

About the Role

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The Lead Field Marketer is responsible for driving demand with the company's named account model through strategic program development and execution of top-tier marketing experiences that create pipeline and drive alignment across revenue teams. This position supports the field in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. The Lead Field Marketer collaborates closely with sales leaders, sales development representatives, product marketing, solution marketing, and campaign marketing teams to plan and execute, while working strategically with the company's plan owner to define and develop field marketing strategy.

Here's What You'll Do

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• Collaborate with demand generation teams and sales leaders to develop regional marketing strategies aligned with overall business goals; proactively design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth
• Plan, execute, and oversee a variety of world-class events including regional events, ancillary events, user forums, and executive roundtables and dinners; design and implement pre-event and post-event engagement strategies to maximize attendance, participation, and lead conversion
• Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital programs to engage target accounts and drive deal acceleration, including website personalization, gifting, and conversational email; identify target accounts and segments within Hyland's prospect audience and customer base to develop tailored marketing programs
• Interlock with regional and ind