Email Marketing & Automation Specialist

Employment Type: Full-Time

Overview

We’re looking for an experienced Email Marketing & Automation Specialist to join our growing team in Temecula, CA. This is an in-person role with flexibility for hybrid work, ideal for someone who thrives in a collaborative, data-driven environment.

The right candidate has a strong grasp of both automated workflows and one-time list sends (broadcast campaigns) understanding how to strategically balance the two to drive engagement, conversion, and retention across B2B, B2C, and e-commerce audiences.

You’ll manage everything from deliverability and segmentation to list acquisition, campaign reporting, and account-based outreach, ensuring every send performs at its highest potential.

Key Responsibilities

• Plan, build, and execute both automated and one-time email campaigns across multiple industries and audiences.
• Develop automation workflows for lead nurturing, onboarding, post-purchase, re-engagement, referral, and lifecycle campaigns.
• Manage one-time list sends such as newsletters, product launches, promotions, and event announcements, ensuring proper segmentation and timing.
• Implement account-based marketing (ABM) and cold email strategies to reach targeted decision-makers and drive B2B opportunities.
• Maintain and improve deliverability through authentication (SPF, DKIM, DMARC), sender reputation monitoring, and ongoing list hygiene.
• Develop and optimize list acquisition systems via lead magnets, website forms, pop-ups, and CRM integrations.
• Segment and personalize campaigns to maximize relevance and engagement across buyer personas and industries.
• Test and optimize campaigns through A/B testing on subject lines, CTAs, send times, and creative formats.
• Analyze performance metrics (deliverability, open rates, click rates, conversions) and provide actionable insights for improvement.
• Ensure compliance with CAN-SPAM, GDPR, and cold email best practices.
• Collaborate cross-fun