Demand Generation Manager

Overview

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Lead Demand Generation Manager

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Location

United States Work Arrangement: Remote

About the Role

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The Lead Demand Generation Manager is an experienced individual contributor responsible for developing, executing, and optimizing integrated demand generation programs that support pipeline growth within assigned regions, industries, or market segments.

This role translates business priorities into targeted demand plans — leveraging marketing levers such as digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration to create and accelerate qualified pipeline.

The Lead Demand Generation Manager monitors program performance, identifies risks and opportunities, and recommends actions to improve conversion, engagement, and revenue impact — partnering closely with Field Marketing, SDR, Product Marketing, Marketing Operations, Web, Campaigns, and Sales teams to drive measurable business outcomes through coordinated execution and continuous optimization.

Your Role Responsibilities? Here's What You'll Do.

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• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives for assigned regions, industries, or market segments — translating business priorities into quarterly and annual demand plans with clear audience, program, and campaign recommendations.
• Design, execute, and optimize integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions — leveraging AI-enabled tools and automation to improve efficiency, scale, targeting, personalization, and performance.
• Monitor pipeline health, campaign performance, and conversion trends to identify risks, opportunities, and recommended actions — supporting pipeline forecasting and performa