Green Line Digital
Automotive Paid Social Coordinator
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Job Description
Manage automotive paid social campaigns, develop strategies, optimize budgets, and analyze performance data.
### About Green Line Digital
We’re a marketing technology agency. Our goal is to help our clients use the latest platforms and automation to bring better performance and efficiency to their marketing channels. The marketing tech landscape is constantly evolving, and we make sure they stay on top of it. We believe in the power of data done right, technology that provides value, complete transparency, and the right people to bring it all together. Our team is made up of industry experts providing strategic solutions and decades of experience for a range of clients across multiple verticals. ### Description
At Green Line Digital, we pride ourselves in being an extension of our client’s teams. We believe in transparency in all our advertising practices. As an extension of our clients, we provide high caliber support by having experienced and responsive team members. We are problem solvers at heart and work to solve clients’ complex digital marketing challenges by leveraging data and technology.
As a Paid Social Coordinator, you are expected to maintain a high level of knowledge of your clients’ line of business (staying on top of industry trends, competitive, etc.). You organize/manage workflow; coordinating with the team to develop strategy, manage paid social spend, management, analysis, and execution.
Responsibilities
- Manage paid social campaigns for a portfolio of automotive clients
- Focus on the strategy development, execution, and optimization of our client's advertising activities
- Collaborate with internal team members to develop campaign strategies and recommendations
- Monitor campaign budgets and pacing while identifying optimization opportunities
- Effectively communicate Paid Social processes and tactics to peers, clients, and account team members
- Compile industry research, industry landscape information, and platform
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