VP - Growth Media

About the Role: The Vice President, Growth Media is responsible for building and leading a world-class customer acquisition engine that drives efficient, scalable growth across the enterprise. This executive owns the strategy, planning, execution, and optimization of all paid media investments while continuously improving marketing efficiency through data-driven decision making, experimentation, and innovation. Reporting to the Chief Marketing Officer, this leader oversees an integrated performance marketing organization responsible for acquiring new customers across multiple business units through a sophisticated omnichannel media strategy. They partner closely with Marketing Analytics, Digital Experience, GTM Strategy, Brand Strategy, Marketing Operations, Product, and agency partners to maximize growth while optimizing marketing investment. This role is accountable for delivering measurable business outcomes - not simply media execution - including profitable customer acquisition, media efficiency, and long-term customer value. Mission Build and optimize a high-performing customer acquisition engine that efficiently acquires new customers at scale while maximizing long-term business value. What You'll Own Paid Media Strategy & Investment Develop and execute enterprise paid media strategies across all customer acquisition channels, balancing long-term brand investment with short-term performance objectives. Channels include:* Paid Search * Paid Social * Programmatic * Mass Media (TV, CTV, Video) * Out-of-Home (OOH) * Audio * Direct Mail * Emerging acquisition channels

Performance Marketing

Own the end-to-end customer acquisition strategy, continually improving efficiency through optimization, experimentation, and innovation. Responsibilities include:* Prospecting strategy * Audience strategy * Media channel optimization * Budget allocation * Bid and investment strategy * Creative testing in partnership with Brand * Landin