Senior Marketing Workflow Manager, Lifecycle and Corporate Communications

About the Role: At H&R Block, we're helping people confidently navigate one of the most important financial moments of the year. Our lifecycle, CRM, and corporate communications teams carry that message directly to clients and to the organization, often several times a week. We're looking for a precise, calendar-driven Marketing Workflow Manager to manage how that work comes in, how it gets prioritized, and how it gets out the door.

These functions run a high volume of recurring, always-on work alongside campaign work and short-turn communications. In this role, you'll own the deployment calendar, protect contact frequency across business units, and hold the build, proof, and approval sequence ahead of every send.

You'll own intake across the functions, maintain the work queue, track capacity, and coordinate short-turn corporate communications against executive, legal, and external timing.

If you're the person who catches the conflict before two teams email the same audience on the same morning, we'd love to hear from you.

Day to day, you'll...

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• Manage all incoming requests across lifecycle, CRM, and corporate communications
• Validate that requests are complete and tied to an approved campaign, initiative, or always-on program, with audience, timing, content source, and data requirements confirmed
• Maintain the deployment calendar, including send windows, audience and segmentation requests, and data pull deadlines
• Deconflict timing and contact frequency across business units
• Maintain the work queue and priority order across lifecycle, CRM, and corporate communications
• Flag requests that arrive too late for the requested send, conflict with an existing deployment, or duplicate work already scheduled
• Facilitate tradeoff conversations with GTM Strategy, Marketing Program Managers, and function leadership when demand exceeds capacity
• Track work through build, audience selection, content assembly, pr