Visual Brand Manager

Position Title

Visual Brand Manager

Status

Full Time

FLSA

Exempt

Location

Washington, DC; Remote

JOB SUMMARY & KEY PRIORITIES

The Visual Brand Manager is a visual storyteller. They will bring thought leadership to how the face of Active Minds is portrayed to external audiences, including youth and young adults, supporters, and the general public. Key platforms in use by this position are Active Minds’ print and electronic collateral, website, email, and social media.

The Visual Brand Manager reports to the Senior Visual Brand Manager, as part of the Marketing and Communications department (MarComm), in addition to collaborating with other staff to express the Active Minds brand.

ABOUT ACTIVE MINDS

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Active Minds is the nation’s leading nonprofit organization supporting mental health awareness and education for young adults. Through our presence in more than 1,000 high school and college campuses, communities, and workplaces, and with a wide-reaching public audience, Active Minds is creating communities of support and saving lives. Founded in 2003 by Alison Malmon after the tragic suicide of her brother, Brian, Active Minds is dedicated to supporting a new generation in ending the silence,helping to make mental health as highly valued as physical health. We approach our work with a racial equity lens and are committed to the continued process of being and becoming a more anti-racist and inclusive organization. Through our many programs, we are changing social norms and behaviors related to mental health across the country.

KEY RESULTS

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Brand Representation for Programs, Fundraising & Events (70%)

• Drive Active Minds’ visual strategy across all departments, delivering high-quality brand assets that elevate organization-wide public representation.
• Represent the Visual Brand team in cross-functional meetings as assigned to develop and manage visual strategy, scop