Assistant Brand Manager

Bogle Family Wine Collection (BFWC) is located in the heart of the Clarksburg AVA in California and is run by the sixth generation of Bogles, who live and work in the Sacramento Delta region. Bogle was honored as Wine Enthusiast’s 2019 American Winery of the Year and CAWG’s 2022 Grower of the Year for our sustainability efforts in the winery and vineyards. Our work is guided by a commitment to family, quality, sustainability, and people. These pillars shape how we operate, collaborate, and produce wines we are proud to share. We are family-owned and operated and are committed to preserving our family business and its culture.

Position Summary

The Assistant Brand Manager supports the development and execution of marketing initiatives, assets, and tools for Bogle’s portfolio. This role partners closely with all functional areas, including our Sales, DTC, Winemaking and Operations teams to support initiatives that drive distribution, depletion growth, and brand consistency within the market.

Essential Functions

Brand Marketing Support

• Assist in developing and executing annual brand plans
• Develop and maintain key selling tools including but not limited to: point-of-sale templates, accolade support, sell sheets, brand decks, chain presentations, and merchandising/wearable items
• Partner with marketing, trade marketing, and sales teams to support execution of brand initiatives and identify opportunities to enhance effectiveness
• Represent Bogle brands in sales blitzes, surveys, consumer events and/or other market work at least 2-3 times annually
• Responsible for brand’s social media calendar, working closely with Digital Marketing to analyze performance and recommend strategies to maximize consumer reach and engagement

Data & Performance Analysis

• Analyze depletion reports and scan data (Nielsen/iDig) to identify trends, opportunities, and areas of focus
• Prepare monthly and quarterly brand performance reports
• Analyze digital ad ca