Marketing & Brand Manager (On-Site)

Marketing & Brand Manager

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Fresh Roasted Coffee LLC | Sunbury, PA

Full-Time | On-Site

### Lead the Brands. Build the Strategy. Drive the Growth.

Fresh Roasted Coffee is looking for an experienced Marketing & Brand Manager to lead marketing across our growing family of coffee and tea brands, including Fresh Roasted Coffee, Positively Tea, Grounds & Hounds, and future brands and product lines.

This is a management-level, hands-on marketing position for someone who can develop the strategy AND execute it.

### What You'll Own

• Develop and execute the overall marketing strategy for the FRC family of brands
• Establish marketing goals, campaigns, calendars, and performance metrics
• Lead brand positioning, messaging, voice, and visual identity
• Develop strategies to grow individual brands and product lines
• Oversee social media strategy and content across multiple platforms
• Create and/or oversee graphics, photography, video, reels, and other content
• Develop email marketing and customer retention campaigns
• Oversee website and e-commerce marketing initiatives
• Manage digital advertising and promotional campaigns
• Support product launches, seasonal campaigns, events, and promotions
• Partner with Sales to develop marketing initiatives that drive customer acquisition and revenue
• Research competitors, customer behavior, and market trends
• Manage marketing vendors, agencies, freelancers, and creative partners
• Manage marketing budgets and resources
• Track marketing KPIs and ROI and report results
• Use data to determine what's working and continuously improve our marketing efforts

### We're Looking for Someone Who Is

Strategic

You can see the big picture and develop a marketing plan that supports business growth.

Creative

You know how to create compelling content and build brands that stand out.

Hands-On

You're not afraid to pick up a camera, cre