Vice President of Marketing

Misha & Puff is seeking a Vice President of Marketing to lead the brand's marketing and ecommerce growth strategy while serving as the steward of brand identity and voice. This is a rare hybrid role for a leader who is equally fluent in performance marketing and brand storytelling — someone who can protect the integrity of a beloved, design-driven brand while scaling the channels, systems, and team that drive sustainable revenue growth.

As a member of our small Senior Team, the VP of Marketing will help set company-wide strategy and will own the full marketing function end to end: brand, content, creative, CRM, and digital growth. This is a hands-on leadership role — you will set direction and also roll up your sleeves alongside a talented team.

What You'll OwnBrand Ownership

• Serve as the ultimate steward of the Misha & Puff brand — voice, aesthetic, and point of view — across every customer touchpoint
• Partner closely with the Brand Director to ensure brand campaigns, seasonal storytelling, and creative output stay true to the company's design heritage and values
• Guide brand positioning as the company grows into new categories, markets, and retail partnerships
• Champion consistency across marketing, product, wholesale, and retail so the brand feels singular no matter where a customer encounters it

Marketing & Ecommerce Growth

• Own the marketing P&L and set strategy across paid, organic, email/SMS, content, and brand marketing to drive ecommerce revenue and customer acquisition/retention
• Set annual and quarterly marketing goals, budgets, and KPIs; report performance and insights to the Senior Team
• Partner with the CRM/CRO Manager to grow LTV, retention, and conversion across the site and lifecycle channels
• Guide the Growth Digital Marketer on paid and organic acquisition strategy, channel mix, and budget allocation
• Oversee the development of a cohesive content strategy (organic social, editorial, community) in partnership with the i