Fashion Copywriter

JOB DESCRIPTION

The Copywriter position is a pivotal role within the Marketing Creative team, being able to both reflect the brand voice and highlight the product’s most compelling features to resonate with the target consumer. While part of a broader Marketing team, this is the only role devoted to copy, which provides a unique opportunity to influence strategy and leverage creativity. Core responsibilities include writing of seasonal brand copy, product copy and all marketing deliverables across platforms (i.e., email, direct mail, social media, POS, packaging, brand storytelling) to create an engaged customer. This highly creative and detail-oriented position requires strong operational and communication skills to work closely with many different cross-functional teams and juggle various projects at once in a fast-paced retail environment. Passion for women’s fashion and consumer-led thinking is a must. Uncovering and communicating the why, the how and the inspiration behind our brand and products is something that lights you up.

JOB RESPONSIBILITIES

Brand Voice + Copy Creation

• In conjunction with the VP of Marketing and Creative Manager, solidify brand voice and tone, and ensure all copy is unified within the brand guidelines.
• Help to update the brand copy guidelines when relevant, as creative or brand needs evolve over time.
• Write both digital and print copy that brings products and the NIC+ZOE brand to life for all channels, including social media, email, website, in-store, direct mail, lookbook, editorial and other ad-hoc projects.
• Collaborate with Merchants, Product Design, E-Commerce, Retail and Social Media teams for tight brand positioning and a consistent voice across platforms.
• Strategize and partner with Retail team to ensure copy meets needs of store format and partner with creative team to help identify moments to reinforce the brand story within our stores.
• Plan and execute a calendar and process