Sr. Specialist, Integrated Marketing

Requisition ID: 16467 Job Location(s): Broomfield, CO, US, 80021

Time in Office: Hybrid At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

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We're hiring a Senior Specialist, Integrated Marketing, to join our AMS Marketing team and drive our marketing seasonal plans across all channels. Reporting to the Senior Manager, Integrated Marketing, you'll collaborate closely across teams in a highly cross-functional and matrixed environment.

The Senior Specialist Integrated Marketing is responsible for the planning and implementing of go-to-market brand campaigns and regional initiatives which drive brand momentum and relevance. This individual will also take charge of planning and accomplishing our partnerships and sport category. This role will assist the full Integrated Marketing team on strategy and purpose priorities, while continuing to keep the Crocs brand connected to key cultural trends and moments. This position involves collaborating across global and regional marketing channel teams, including DTC, Wholesale, sales and global marketing teams.

What You'll Do

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• Understand and champion the Crocs Americas marketing strategy, finding opportunities to activate key business priorities and brand objectives
• Identify Americas consumer, cultural, and business insights to shape campaign positioning, develop seasonal marketing plans, and build strategies that connect Crocs to relevant cultural moments
• Support the Sr. Manager, Integrated Marketing in delivering Americas-exclusive partnerships and wholesale SMU programs, h