Field Marketing Manager - Remote Role with Travel

Tend. Harvest. Cultivate. (THC) is a multi-state cannabis portfolio company operating in Michigan and Nevada. We build and grow consumer cannabis brands across regulated markets, with a portfolio that includes

2 ODD, Newfrend, and SÖZE - each with distinct positioning, different consumers, and real shelf presence.

We are hiring for a Field Marketing Manager to be the brand evangelist with both retailers and consumers. This role will take brand strategy and trade programming, designed by our Senior Brand Manager, and make them real in dispensaries and consumer/trade events across Michigan. This role will own the strategy to grow with consumers/retailers via Field Marketing efforts, execute plans in market, and educate dispensary teams/consumers. Potential to establish and lead a Brand Ambassador program in the future is also in scope.

* Retail Program Deployment

– Execute trade programs and activation mechanics designed by the Senior Brand Manager across your account base

– Own and manage the field calendar, ensuring priority accounts and programs are executed on schedule

– Coordinate with sales reps to develop weekly account goals and objectives, informed by distribution reports, prior account activity, and current trade deals

– Develop and manage budtender incentive programs

– Assist with the creation and inventorying of brand merchandise for use in field

* Budtender Education

– Develop and manage the budtender education program from strategy through execution, ensuring teams have the knowledge and tools to confidently represent our brands

– Run education sessions in person, and collaborate with the sales team on rollout

– Track program performance and adjust execution based on what is driving rate of sale at retail

* Events & Sponsorships

– Identify and activate Michigan events that build trade relationships and consumer brand awareness across the portfolio

– Manage all staffing for brand-related