Sr. Manager, Social Media, Influencer & Talent

Requisition ID: 16535 Job Location(s): Westwood, MA, US, 02090

Time in Office: Hybrid At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

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The Sr. Manager, Social Media, Influencers and Talent for HEYDUDE is responsible for leading the brand's social media, influencer marketing, and talent partnership strategy. This role drives cultural relevance, brand engagement, and consumer advocacy by developing integrated programs across owned, earned, and influencer channels. Reporting within the Marketing organization, this leader partners cross-functionally to deliver impactful storytelling and measurable business results.

What You'll Do

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• Lead HEYDUDE's organic social media strategy across key platforms, ensuring alignment with brand objectives, seasonal priorities, and product launches.
• Develop and execute integrated social, influencer, and talent marketing programs that drive engagement, brand awareness, and consumer advocacy.
• Partner closely with Brand Marketing, Coordinated Marketing, Creative, Commercial Marketing, PR, and Paid Media teams to ensure consistent storytelling and campaign amplification.
• Build, manage, and optimize relationships with creators, influencers, celebrities, athletes, and cultural partners that authentically connect with target audiences.
• Oversee influencer and talent budgets, contracts, deliverables, and agency partnerships while ensuring strong operational execution.
• Monitor consumer trends, social platform evolution, and cultural moments to identify opportunities that strengthen brand