Sr. Product Portfolio Marketing Manager

JOB SUMMARY

We are seeking a Senior Product Marketing Manager, Portfolio to own the cross-portfolio marketing infrastructure that connects Omnicell's Hospital Solutions, Outpatient Services, and Enterprise Intelligence into a commercially effective story. Reporting to the Director of Platform, Portfolio & Center of Excellence, this IC role owns the persona architecture, portfolio positioning and messaging framework, portfolio narrative, and launch calendar that pillar PMMs build from and sales teams sell with.

This is a high-craft, high-visibility role for a PMM energized by complexity and skilled at making a broad portfolio legible to buyers, sellers, and internal stakeholders. The ideal candidate brings sharp positioning instincts, strong storytelling ability, and the discipline to manage a portfolio-wide launch calendar.

RESPONSIBILITIES

ICP & Persona Management

• Own and maintain Omnicell's ICP definitions and buyer persona architecture - ensuring personas are grounded in market reality, commercially actionable, and consistently applied across pillar PMM work.
• Partner with Sales, Customer Success, and Product to validate and refine persona profiles based on win/loss data, customer interviews, and market shifts.
• Serve as the portfolio-wide resource on buyer dynamics - health system decision-making structures, buying committees, value analysis processes, and clinical vs. economic influencer mapping.

Portfolio Positioning & Messaging Architecture

• Develop and maintain portfolio-level positioning and messaging architecture - ensuring each pillar's messaging ladders to a coherent enterprise story without contradiction or redundancy.
• Define the cross-portfolio value proposition and narrative connective tissue between Hospital Solutions, Outpatient Services, and Enterprise Intelligence.
• Serve as the arbiter of portfolio messaging consistency across pillar PMMs, sales enablement, and customer-facing con